Copyright ©2024 · ZenFires Digital Marketing
After years of study and start-ups of my own, I’m convinced this is the best, solid way to start an online business and make it succeed long-term. Let me know what you think…
Read More...What the heck is gamification? A little in the dark? That word not in your daily vocab? Here are some tips:
Read More...“Content is king,” or so we hear. And talk of social media strategy and SEO plans today merge with “content strategy.” Although still infantile, such talk is not unheard of – seminars and blogs cover these topics more and more. Businesses admit that consumers are in social media and search engines and so the question becomes how to be there for them. I believe there still needs to be much more strategic alignment between objectives and digital channels, but at least the questions are starting to be raised. And of course there is a chicken and egg conundrum here – what good is strategic vision and talk if there’s no knowledge of how to reliably execute anyway…
Read More...Over the years I’ve given web and branding advise to a number of companies, as well as having designed and built client websites. Lately, I’ve noticed a number of corporate sites to be, in my opinion, too-narrowly focused. These are sites which actually profess their own brand names well and use deep-niche, industry relevant terminology…
Read More...In the digital world of mid-2011, wading increasingly in Web 2.0 and mobile, how do more traditional approaches to web and email marketing apply? How to know what to throw out in yesterday’s trash and what to dust off for re-use? Mitch Myerson’s book, Mastering Online Marketing, is one of my preferred sources on the subject…
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Copyright ©2024 · ZenFires Digital Marketing