marketing_trends

SEO Backlinks; Help or Hurt Your Site?

I’ve noticed more and more chatter recently surrounding backlinks; namely, clients requesting SEO backlinks to their websites. To back up, of course a decade ago the name of the game was ‘the more backlinks, the better for SEO.’ And so SEOs began buying what turned out to be spammy, or blackhat, backlinks in time. Which

Read More...

The Pink Brand Awareness

I read recently about how much of the Susan Komen Foundation’s donations actually goes to breast cancer research. Yet that’s not the entire story. There is always a halo brand that raises awareness for the overall service category. The needle pulls the rest of the thread along with it. We’ve reached a point here in

Read More...

On Press Releases & Google

Something that has come up a lot in my world recently regarding SEO has been questions about whether or not Google likes company press releases. For example, the question & my answer below… The Question: I wanted to ask your opinion about using PR distribution for SEO purposes. I know that Google has cracked down

Read More...

Analytics Setups & Training

It seams more and more companies are realizing the powerful potential of website, competitive and social analytics. Simultaneously they are realizing that their existing analytics tools can provide much more fruitful metrics reporting than what they are currently seeing (or more likely not seeing). It’s a strong point of realization (and a joy for me

Read More...

3-Step Comprehensive Marketing Approach

The underlying trick to business, that’s easy to say but also too easily forgotten, is to: 1. Find out what people want, then: 2. Become that. Yes, salesmanship and marketing are involved, but eventually word-of-mouth will take over as well if you’ve #1 and #2 correctly. The #3. Is getting that word out there. Telling

Read More...