SEO/SEM

    What’s the Future for Image, Online?

    While brand image seemed so essential in the ’90’s marketplace, in the 2000’s it has been perhaps harder to prove the distinct value of image. For example, the majority of search engine results and marketing communications are textual only. Image is definitely relevent to our lives, yet search engines seem to ignore this. So what next?

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    Do You Behave? Online?

    Online consumer behavior and personal information are obvious hot topics in marketing today. Interestingly, I read a lot about advertising possibilities to seek out and connect with specific consumer profiles. But how are marketers enabling customers to cut through the clutter and find what they’re really looking for online?

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    Everyone Talks SEO; What are Simple Truths?

    It seems every marketer and Web strategist has a different opinion about what to focus on in SEO. A recent article wisely purports the need to choose specific keyword phrases for your site which are actually searched for on the Web. Likewise, test your competition’s search rankings on your desired keywords…

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