Digital Marketing Education

    Take Aways from Digital Marketing for Business

    Had a great time speaking (on my book WordPress SEO Success) at the Digital Marketing for Business conference in Raleigh! Most enjoyable was getting great insights from other speakers: Even though Wikipedia is great for web search results and visits (5th most visited site online), it is of course setup with noFollows meaning search engines

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    Online Marketing – Kicking it to 1995!

    How did we do it 20 years ago? We did it with Prodigy, Compuserve – and don’t forget AOL – all “On-Line” at “The World Wide Web!” Interesting – the channels may change, but we publicize and list them to promote our many different channels across the digital space. These examples come from independent comic

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    Event on 2015 Trends in Digital Advertising

    I’m looking forward to heading up an AiMA panel discussion on January 22 in Atlanta on the topic of Predictions for Paid – Digital Advertising. Prominent speakers will shed great light on things to know for the new year in PPC and display ads. As Chair for the Atlanta Interactive Marketing Association Search Engine Marketing

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    All About Anchor Text

    A few weeks ago I was lucky enough to be asked by the great search marketing analysis tool SEMrush to conduct a webinar for its audience. I focused on “Linking Strategies,” including anchor text. Did you Know about Google’s recent changes heavily affecting your links and anchor text (anchor text is the verbiage written into

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    YouTube Video on Websites & SEO

    I recently had a client ask me how should videos be treated (technically) on a website? It’s a common question – regarding hosting, etc. The answer is that you really should upload your videos to YouTube and then embed them on your website as well that way. Why? 1). YouTube is the world’s second largest

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