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SEO Strategy & Thoughts

• by jakeaull

It’s always good to review the philosophies you garner for the work and processes you execute in business services. For the start of a new year, here are some of mine, based on SEO questions people frequently ask me: •   I believe that, for most small/mid websites, the SEO heavy lifting works best at the

Event on 2015 Trends in Digital Advertising

• by jakeaull

I’m looking forward to heading up an AiMA panel discussion on January 22 in Atlanta on the topic of Predictions for Paid – Digital Advertising. Prominent speakers will shed great light on things to know for the new year in PPC and display ads. As Chair for the Atlanta Interactive Marketing Association Search Engine Marketing

All About Anchor Text

• by jakeaull

A few weeks ago I was lucky enough to be asked by the great search marketing analysis tool SEMrush to conduct a webinar for its audience. I focused on “Linking Strategies,” including anchor text. Did you Know about Google’s recent changes heavily affecting your links and anchor text (anchor text is the verbiage written into

Website Analytics to Check Regularly

• by jakeaull

It’s smart to be checking a website’s Google Analytics & Google Webmaster Tools twice a month (if not weekly). Here are just a few items worth checking to see if something fishy pops out. First off, one-month analytics changes may be misleading – what may appear to be huge traffic changes in one month may

Happy Holidays from ZenFires!

• by jakeaull