Social Media Marketing

Take Aways from Digital Marketing for Business

Had a great time speaking (on my book WordPress SEO Success) at the Digital Marketing for Business conference in Raleigh! Most enjoyable was getting great insights from other speakers: Even though Wikipedia is great for web search results and visits (5th most visited site online), it is of course setup with noFollows meaning search engines

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The History Behind Viral Sensations

Our tendency is to think of huge viral video successes as being new and unprecedented. Take viral entertainment team Auto-Tune the News, of “Hide your kids, hide your wife” fame – in fact that very song/video (The Bed Intruder) has over 150 million views and 800,000 likes. They have their own YouTube channel with over

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My Upcoming SEO Webinar

I’m looking forward to my webinar hosted by SEMrush, 10/28/14 2pm, on SEO Link Strategies, from my book WordPress SEO Success, Please RSVP and attend! Here’s some sample content I’ll cover: It sounds cumbersome, but plan links through every page and blog post of your site if possible. When you write up your sitemap, plan

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Social Media Audiences Make New Purchase Markets

Traditional products suddenly can have new audience identification thanks to none other than social networks. What I mean is that social media can form and gather specific audiences for product categories previously dismissed or miniscule. Example please? In the last 10 years I’ve noticed films entirely centered around “birding;” movies about people who birdwatch. I

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Power of SEO for YouTube

Recently I’ve had clients asking me about the value of SEO and their online videos. Let’s say you’re talking about doing TV and radio ads, or even just a corporate explainer video. If you have a low-cost factor to produce those, you should of course promote to clients via YouTube videos and podcasts. But the

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