Social Media Marketing

The “Social Trade”

• by Dan Bailey

I hope to clearly introduce here a new concept – the “social trade.”

By now, we’ve all heard that what makes social media “different” are such elements as essential two-way dialogues, grassroots-driven growth and that whole “community” element… There have been books all about “social currency,” “social capital,” “digital exchange,” etc. – they have given us this “collaborative” outlook on social media. Not forgetting such essential lessons, I want to now focus back on the end consumer benefits – the “WiiFMs.”

And in this corner… Google vs. Facebook

• by Dan Bailey

Many don’t realize it but Google has been competing over the years with more then just search engines – it has been competing with Facebook…

Social Media: Time Sink?

• by Dan Bailey

It should come as no surprise; the biggest cost of social media is time. And how to gauge how much to invest? Or how to get what you want with minimal time invested?

Content Strategy = SEO + Social Media

• by Dan Bailey

Think of it this way: The more personalized information a user has in Google (gmail, YouTube account, Google+, Google Docs, etc.), the more search results Google is able to serve targeted to the user specifically. So if you’ve wondered “What business does Google have being in social with Google+,” this is part the answer. Similarly, the more channels a brand occupies online, the more options search engines have available for brand top-rankings. The more customer social reviews and 3rd-party blog chatter, the more validity to the brand’s digital footprint and subsequent search rankings…

What Do You Know About Gamification?

• by Dan Bailey

What the heck is gamification? A little in the dark? That word not in your daily vocab? Here are some tips: