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Event on 2015 Trends in Digital Advertising

I’m looking forward to heading up an AiMA panel discussion on January 22 in Atlanta on the topic of Predictions for Paid – Digital Advertising. Prominent speakers will shed great light on things to know for the new year in PPC and display ads. As Chair for the Atlanta Interactive Marketing Association Search Engine Marketing

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Yes! There’s Value in Ancient Websites!

I recently had a colleague express to me his frustrations with clients with ancient businesses and ancient websites who just never seemed to update their web presence or see the value of doing so. We’re talking about business people for example who have an inherited a family business long ago, from parents and grandfathers, and

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SEO Keyword Analysis Proves Demand!

You can tell a lot from a good digital audit – particularly in SEO (search engine optimization) keyword analysis. I’m currently working on an SEO project for a B2B small business client, and the keyword analysis has proved intriguing results. My reports showed that there is very high search volume (for keywords surrounding my client’s niche industry and offerings) in a major city in the Pacific Northwest as well as a major city on the Southeast coast…

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And in this corner… Google vs. Facebook

Many don’t realize it but Google has been competing over the years with more then just search engines – it has been competing with Facebook…

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Social Media’s Captive Audience

On the one hand, marketers talk today about the noise noise noise and impossibility to break through it all for consumer attention. On the other hand today’s digital technologies allow for extreme micro-segmentation levels never before possible. Who’s right, who’s wrong?

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